Web design in Fez, for businesses that serve more than one world

What the Fez search results are missing

Search “web design Fez” or “agence web Fès”. Mostly directories and agency listings come back. A name, a phone number, maybe some stars. Nothing tells a riad owner whether to build in English first, or tells an exporter in Sidi Brahim what a buyer in Madrid will look for before answering an email.

Fez is the capital of the Fès-Meknès region, and several economies run side by side. Tourism around the medina, a UNESCO World Heritage Site since 1981. Crafts, from zellige tilework to brocade. Textiles, universities, and more recently an offshoring cluster at the Fès Shore business park. Each has its own customers, searching in their own language.

A traveller booking a riad from London types in English. A family in Narjiss with a leaking pipe types in Arabic, or in darija spelled with Latin letters. A procurement manager in Lyon checking out a textile subcontractor wants a clean page in French or English, with numbers on it. A one-language site quietly loses two of the three.

Where business happens in Fez

• Fès el-Bali, the Idrisid medina, with its riads, guesthouses, souks and the Chouara tanneries. Cars can’t get in. Guests arrive on foot, usually with a booking made weeks before.
• Fès el-Jdid, the Marinid town from the 13th century, around the Royal Palace and the old mellah.
• The Ville Nouvelle, laid out under the French protectorate. Avenue Hassan II, banks, clinics, offices, private schools.
• Atlas, Narjiss and Route d’Imouzzer, residential districts where “near me” searches decide which shop gets the visit.
• Saïss, Agdal, Zouagha, Jnan El Ouard and El Mariniyine, where the city has grown, each with its own high street.
• Bensouda, Sidi Brahim and Doukkarat, the industrial districts. Bensouda also has an industrial acceleration zone, created by decree, for automotive, aeronautics, electronics, textile and leather work among others.
• Aïn Nokbi and Ben Jellik, purpose-built craft zones, for metalworkers on one side, potters and zellige makers on the other.

The urban area spills past the city limits. Ain Chkef to the south, Moulay Yacoub to the north-west, Sefrou and Bhalil to the south-east, and Imouzzer Kandar on the road up into the Middle Atlas.

Who has the most to gain

Riads and guesthouses. Booking platforms take a cut of every night. A site with direct booking, honest photos and a real walking route from the nearest gate to your door wins some of that back. It also calms the guest who’s afraid of getting lost in the alleys, suitcase in hand.

Craft exporters. Zellige, brass from Seffarine square, leather, Fez blue pottery. All of it sells to people who may never come to Morocco, as long as the shop handles shipping, shows close-ups, and answers questions about size, weight and minimum orders before anyone has to ask.

Clinics and professional firms get compared on Google before anyone picks up the phone. Doctors, dentists, physios, lawyers, architects. Between two practices on the same street, a well-kept Google profile and one page per specialty count for more than people think.

Education. Al Quaraouiyine, founded in 859, Sidi Mohamed Ben Abdellah University, the Euromed University of Fez, the Private University of Fez. Private schools, tutoring centres and Arabic courses for foreigners all fight for the same searches, especially when term starts.

In industry, the logic changes completely. In Bensouda or Sidi Brahim, a buyer abroad judges your company on its website before the first call, so the site becomes your sales deck, with capacity, product range, certifications and an English version.

And then offshoring. Fès Shore hosts customer-service centres and IT firms, and the businesses around them, from training to staff transport, want to be found when those firms look for a supplier.

Our services, for Fez

• Website design. Fast sites, checked on phones first, in English, French and Arabic, each written in its own language.
• E-commerce for crafts and local produce, with card or cash-on-delivery payment and order tracking.
• SEO, with pages by district or specialty, written about Fez, and monthly ranking reports.
• Google Business Profile, often the first thing a customer sees of you.
• Mobile apps for store networks, delivery and loyalty.
• Digital marketing, Google and social campaigns aimed at Fez and its region.

How we work from Meknes

Our office is in Meknes, on Avenue des FAR, about 60 km from Fez by motorway. For most clients the distance hardly matters. The first conversation is by phone or video, and we meet in person when the project needs it.

We start by listening. Who your customers are, who you’re up against in Fez, what already works. Then we look up the words people actually type, in each language. A mock-up, your feedback, then the site, with every language written from scratch, never machine-translated.

After go-live we set up the Google Business Profile and Search Console, watch what Google and your visitors do with the site, and adjust.

Tourak Digital Group also works in France, from Troyes, and in the United States. When your customer is European or American, it helps to know what they expect from a site before they book or buy.