SEO in Fez: one strategy per kind of customer

Fez searches in several languages

Residents search in Arabic, in French, and in Darija typed in Latin letters. Foreign visitors search in English, Spanish or Italian, usually from home, weeks before the trip. Students at Sidi Mohamed Ben Abdellah and the Euromed University of Fez switch languages three times a day.

For a guesthouse or a tour, the English version often counts for more than the French. For a doctor in the new town, Arabic and French come first. We pick the languages from your customers.

In the medina, an address isn’t enough

In the lanes of Fès el-Bali, a postal address guides nobody. Pins land in the wrong place and guests get lost fifty metres from your door, dragging a suitcase.

We put an exact pin on your Google profile, on the door and not the nearest street, and show the Plus Code on your site. We write directions from the nearest gate (Bab Boujloud, Bab Rcif, Bab Guissa) using things people can see as they walk, a fountain, a mosque, a shop. And we add a photo of your entrance to the site and the profile, so guests recognise it when they get there.

Fewer “we’re lost” calls. Clearer location signals for Google.

New town, Saïss, Imouzzer road

Outside the medina, it’s all about the three listings Google shows beside the map. To get in, the profile has to be complete and alive, with the right categories, accurate hours, recent photos and replies to reviews. The site backs it up and gives each service its own page, with structured data for business type, address, hours and service area.

Fez is big. Zouagha alone has more than 358,000 residents. A shop in Bensouda won’t pull customers from Agdal, so we target the districts your calls actually come from.

When Fez searches most

• The Fez Festival of World Sacred Music, founded in 1994, for rooms, restaurants, guides and transfers from Fès-Saïss airport.
• Spring and autumn, the high seasons for the medina and the tanneries.
• The academic year, with student rooms, language courses and vocational training.
• Hiring rounds at Fès Shore and the call centres, which push up job and training searches.

A page published the day before a peak is too late. We plan seasonal content two to three months ahead.

What we report every month

The searches that bring clicks. Average position by page. Calls and direction requests from your Google profile, and form submissions. All compared with the month before, with what we’ll do next.

Selling online too? See e-commerce in Fez. The general method is on the SEO page.