Web design in Bhalil, between cave houses and djellaba buttons

A small product that ships well

In the lanes, women work through hundreds of threads to make the little knotted buttons that close a djellaba. Visitors take pictures. Few buy online afterwards, because there’s nowhere to buy.

A modest online shop fixes that. One page per design, colours and sizes, a price per batch, shipping in Morocco and later abroad if it takes off. Tailors and kaftan boutiques buy too, and a “wholesale orders” page talks to them directly.

For a cooperative, the site is also proof. Photos of the makers, their first names if they agree, the story of the craft. People pay more easily when they know who made the thing.

Cave houses, a reason to stay

Some homes cut into the rock can still be visited. Old Bhalil is changing fast, though. For a host or a guide, all the more reason to write now about the house and its story, the Aïn Rta spring in the middle of the village, and how to get there from Fez and Sefrou.

People searching “Bhalil cave house” or “troglodyte house Morocco” read in English and French. One page in each language, written for them, plus an up-to-date Google profile. That’s the minimum to be found outside the organised tours.

Sell the day trip the night before

The visitor coming up from Fez or Sefrou usually plans the day the evening before. Where to park. Who to call to see a cave house. Where to buy buttons straight from the makers. Whether there’s lunch. A page that answers those four questions, with a number and a map, turns a stroll into a purchase.

The guide, the family serving lunch, the cooperative opening its workshop, they can all share the same visitor if the visitor finds them. We can write one shared page linking to each of them, a small village guide of sorts.

Instagram is a shop window, not a shop

Already selling on Instagram? Keep it. But an account doesn’t come up on Google when someone looks for a specific product, and it can be locked overnight. Your website is the address that doesn’t move, and social media points to it. Our digital marketing team links the two without making you post every day.

Bhalil is part of Sefrou province. For the wider region, see web design in Fez.