Web design in Ain Chkef, the fast-growing southern edge of Fez

New neighbours look for everything

When you’ve just moved to Ras El Ma or Aïn Chkef Al Andalous, you don’t know anyone. No neighbour to tell you which mechanic or which paediatrician. So you open Google Maps and type “near me”. The businesses that show up at that moment win the customer before habits set in, and after that, getting someone to switch bakeries is a lot harder.

Here the Google Business Profile comes before the website. The right category, accurate hours, a photo of the shopfront, a number someone answers. The site comes next, for people who want details before making the trip. Newcomers read reviews closely too, so ask your first customers to leave one. Never buy them.

One commune, several faces

140 km². Two urban centres, Ras El Ma (37,142 residents) and Aïn Chkef Al Andalous (11,691), and areas around them that are still rural. The 64-hectare Ain Chkef forest is southern Fez’s green lung. By road, the commune connects to the A2 and the A201, which makes it one of the three main motorway entrances to Fez.

The Private University of Fez is on the Ain Chkef road. Students, staff and their families search in their own way, for a room, a quick meal, a tutor, a stationery shop, a ride.

The trades that follow the growth

68% more people in ten years. They need everything. Pharmacies, clinics, nurseries, private schools, bakeries, gyms, driving schools. These open one after another and start to look alike, and online, what sets them apart is small stuff. A complete profile, real reviews, a page that gives hours and directions without fuss.

A private school’s page has to answer parents about grades, the school bus, enrolment and languages. A clinic’s page needs its specialties and how to book. We build these sites so the answer is there before anyone has to phone and ask.

Found in Ras El Ma, not just in “Fez”

Putting “Fez” on your site isn’t enough when your customers live in Ras El Ma. We use the place names people really type, with a separate page for each branch if you have several. That’s how our local SEO works. One useful page per area. Never the same page copied twenty times.

Developers and estate agents, same idea, bigger scale. Each project gets its own page with directions, real distances, and photos of the site as the building goes up.

Next door are Fez and Moulay Yacoub. Further south, Imouzzer Kandar.