Le Maxime in Troyes: rebuilding a family crêperie’s website

The restaurant

A 17th-century half-timbered building facing the church of Saint-Jean-au-Marché. Same family in the kitchen for more than thirty-five years. Galettes, sweet crêpes and seasonal brasserie dishes, with vegetables and cheese from local producers in the Aube.

What they needed

The old page was a template shared by thousands of restaurants. It crashed at times. Changing a price meant writing to support.

The brief was short. A menu you can read on a phone without zooming. Booking without calling during the rush. And the freedom to edit prices at night, alone.

What we built

• A home page that shows today’s hours, three house dishes with prices and the booking button.
• The full menu, sorted by section, one line per dish.
• A booking page.
• A gallery of the restaurant’s own photos.
• An admin area where the family edits the menu and texts.

Local SEO came with it: page titles about Troyes and crêpes, restaurant structured data, details that match the Google listing.

What changes for diners

Someone standing outside can check in ten seconds whether it’s open and what a galette costs. A group planning a birthday books from home. When the menu changes with the season, the website changes too.

Under the hood

Plain PHP, no framework. Dishes and hours sit in JSON files, which is plenty for one restaurant. Hosted by O2Switch in France. Light pages that load on a weak signal. We do the same for cafés and restaurants in Meknes and Fes: see website design.