Second-hand clothing
AT’Brocante: website for a thrift shop that sells by weight
A thrift shop that sells by the kilo isn’t selling a jumper. It sells weight, a mix, a fresh delivery. AT’Brocante’s site had to speak to the Wednesday bargain hunter and to the Vinted reseller who buys fifty kilos at once.
Project fact sheet
- Client’s trade
- Second-hand clothing
- Where
- Troyes, France
- What we did
- Website designE-commerce websitesSEO
- Built with
- PHP, PWA, O2Switch
- Website
- Visit the live site
In short
Tourak Digital Group built the website of AT’Brocante, a thrift and second-hand clothing business in Troyes, France, selling by the kilo, in bulk and by the piece. The site combines an online shop, a per-kilo price calculator, upcoming market dates, mystery boxes, and pages for resellers, wholesalers and towns across the Aube.
What the site includes
What visitors can do on it
- Online shop of single items, by brand and category
- Clothes sold by the kilo, with a price calculator
- Upcoming market dates in La Chapelle-Saint-Luc
- Mystery boxes and brand boxes
- Bundles, unsorted bales and pallets for Vinted and Whatnot resellers
- Consignment for people who want to sell their clothes
- Slot machine game that wins a discount
- Contact on WhatsApp and by phone
- Pages for towns in the Aube and major French cities
- FAQ
Main sections of the site
- Home
- Shop
- Thrift shop Troyes
- Sold by the kilo
- Bundles and wholesale
- Consignment
- News and tips
- Contact
The business
AT’Brocante collects, sorts and resells second-hand clothes: by the kilo at markets, by the piece online, or wholesale as sorted lots, unsorted bales and clearance pallets. Some customers are bargain hunters; others are resellers stocking their Vinted wardrobe or live sales on Whatnot.
Two audiences
The bargain hunter wants when, where and the price per kilo. The reseller wants volume, tiered pricing, lot contents and remote ordering. Put both on one page and you lose both.
What’s on the site
- An online shop for single items.
- A by-the-kilo page with a price calculator.
- Upcoming market dates.
- Mystery boxes and brand boxes.
- Trade pages: lots, wholesale, bales, pallets, Vinted resellers.
- Pages by audience and by town.
There is even a small slot-machine style game page that gives people a reason to come back.
Local search
Thrift shopping runs on local searches. Each page targets one with its own content, and the site installs on a phone so market dates are one tap away.
Tech notes
Custom PHP on O2Switch with an admin area for the blog and items. Second-hand or clearance business in Meknes? See e-commerce websites.
Target keywords
- thrift shop Troyes
- second-hand clothes Troyes
- vintage clothes by the kilo
- wholesale second-hand clothing France
- clothing bundles for Vinted resellers
- thrift mystery box
- vintage shop Troyes
Frequently asked questions
What is the per-kilo calculator for?
It shows the price by weight and lot type, so resellers know their budget before travelling or ordering.
Why so many pages?
Bargain hunters, parents, resellers and wholesalers search for different things. Each page answers one of those searches.
A project in Meknes or elsewhere in Morocco?
Tell us about it in a few lines: by phone, on WhatsApp or through the form.