Leather goods and shoes
Maroquinerie Poignant: a Troyes shop and its online catalogue
A leather goods shop has hundreds of items on its shelves, from small pouches to cabin bags. Putting them online is mostly a sorting job. That is where we spent the most time.
Project fact sheet
- Client’s trade
- Leather goods and shoes
- Where
- Troyes, France
- What we did
- E-commerce websites
- Built with
- WordPress, WooCommerce, O2Switch
- Website
- Visit the live site
In short
Tourak Digital Group built the online shop of Maroquinerie Poignant, a store in central Troyes, France, specialising in branded leather goods (handbags, wallets, purses, luggage) and shoes. The WooCommerce shop organises the catalogue by men and women, by brand and by promotion, with free delivery from 100 euros.
What the site includes
What visitors can do on it
- WooCommerce shop split into men and women
- Categories by product type and by brand
- Sale page
- Remote ordering of in-store items
- Free delivery from €100
- Customer account, cart and search
- Contact on WhatsApp
- Blog
- FAQ and contact form
- PayPal payment
Main sections of the site
- Home
- Men
- Women
- Shop
- Sale
- Blog
- Contact
- My account
The shop
A town-centre store with brands people know: Le Tanneur, Delsey, Piganiol umbrellas, French workshops. Advice and eco-responsible products are part of the pitch.
The catalogue problem
More than a thousand items online. Without structure, that’s a dump. Someone searching for a white crossbody bag must find it in three clicks; someone after one brand, just as fast. And the site has to cope with items selling out in-store and end-of-season markdowns.
What’s on the site
- Men and women sections, then product types.
- Brand pages.
- Filters and sorting by price, popularity, newness, rating.
- Product comparison, handy for luggage.
- Promotions, a weekly offer, free delivery from 100 euros.
- A blog and a WhatsApp contact.
For customers
Someone from a nearby town checks price and stock before driving in. Someone further away orders the bag they spotted. Someone torn between two suitcases compares them side by side. The shop now sells even after closing time.
Tech notes
WordPress and WooCommerce on O2Switch, with Google Site Kit. A good fit for a retailer who wants to manage products alone. Shop in Meknes or Fes? See e-commerce websites.
Target keywords
- leather goods shop Troyes
- handbags Troyes
- shoe shop Troyes
- women’s crossbody bag
- men’s wallet
- luggage shop Troyes
Frequently asked questions
How do you find one item among a thousand?
By section, category and brand, then price filters and sorting, or direct search.
Can the shop manage products alone?
Yes. WooCommerce lets them add, edit and discount items without us.
A project in Meknes or elsewhere in Morocco?
Tell us about it in a few lines: by phone, on WhatsApp or through the form.