Web design in Ain Taoujdate, in the heart of the Saïss plain

One town, two markets

The interchange opened in 2018, after sixteen months of work and 55 million dirhams, to tie El Hajeb province more closely to the region’s business centres. Since then both Meknes and Fes have been a short motorway run away.

Online, nobody sees that unless you say it. Google ranks first by distance from the person searching, then by relevance. So a haulier, a farm-equipment dealer or a building-supplies firm here has to spell it out, page by page. We deliver to Meknes. We deliver to Fes.

Grain, milk and olives

The town sits in the middle of the Saïss plain, known for its clay-silt soils. Cereals, soft wheat above all, then pulses, sugar beet, potatoes and olives. Dairy farming is part of the picture too.

A whole set of businesses lives off that and has every reason to be visible online. Seed, fertiliser, irrigation and spare-parts suppliers. Vets, milk collectors and processors. Transport, storage, machinery hire. And the advisers, accountants and insurers who work with the farms.

Some of them deal with suppliers or parent companies abroad. An English page saying what you do and where you deliver saves a lot of back-and-forth email.

SEO for two cities

This is the heart of the work here. We build separate pages for each audience, one for Meknes customers and one for Fes customers, each with its own arguments, delivery times and examples. Not two copies with the city name swapped. Google spots those and ignores them.

Your Google Business profile declares a service area covering both cities. No fake address, ever. That breaks Google’s rules and ends in suspension. SEO does the rest, in Arabic for farming customers, who often search by voice, and in French and English for buyers, banks and partners.

A directions page that earns its keep

Someone driving from Meknes or Fes wants to know the trip is easy. So we write a directions page with the motorway exit, the way to your yard or warehouse, the train station if it matters, a map and a photo of the gate. It answers what every new customer asks, and it reassures the firm about to send a truck.

The town had 28,159 people in 2014. Close to 5,000 newcomers in ten years, who don’t know the local shops yet and look them up on Maps. Ain Taoujdate belongs to El Hajeb province, which has its own page. On the Meknes side, the nearest town is Ouislane.